Event Management can be a very lucrative profession if you are a creative person attuned to detailing, planning and executing.
Scope of Event Management in India is very broad as the industry is one of the fastest growing at the moment.
Events, Activations and Celebrations are all being done in a professional manner nowadays. Managers are hired to handle events right from the concept-planning stage to executing it till the end.
Before we dwell into what all you can do in the industry, let’s understand what events are. An Event is a social gathering organized with the intention of celebrating, educating, promoting or motivating people.
Event Industry is very wide and there are different event managers for different streams.
Some managers only handle Birthdays or Weddings, some handle only Corporate and Incentive based Events, there are companies who handle only Exhibitions, Conferences, Fashion Shows, Networking Meets, Trade Shows, Road Shows and Charity Events too.
Event Industry has mushroomed a lot over the years, you would find single people working as planners and consultants on freelance modes earning decent money and you would also find small and large companies too, depending on the kind of work they do.
Event Management can be broadly divided into 6 main zones
- Client Service and Marketing
- Conceptualize and Designing
- Budgeting and Production
- Sales and Promotion
- Logistics and Execution
- Inventory Management
Mostly every event professional or company is involved in this event order at some point or the other but after a few years you can handle turnkey projects too.
To understand these areas better you need to get into a Professional Training Program where all these aspects are taught and you can actually assess as to where you will fit-in.
If you carefully read the list again you would find that this order is applicable to any activity that you may undertake in our general life too. Learning about it opens your horizons to other industries also such as Advertising and Marketing, Tourism, Hospitality, Venue Management, Movie Making and sometimes as Designers too.
If you are a person who can think out-of- the- box and can dish out innovative ideas to portray, present, promote then you can rake money in this business as every corporate or company wants something new. The profession also demands endless hours of brainstorming, researching, meetings, negotiating and executing skills which all can be taught at the training levels.
Two main things required here is Passion and Patience. Hard work with proper training can be replaced by Smart Work and hacks can be used to get the work done in a proper well laid-out manner, cutting the risks and attracting appreciation from clients.
So what are you waiting for???
Join in our Diploma course or take-up a Certfication short course and see the extra bucks flowing in!
Blog Writer: Sanobar Arora
Co-Founder & CEO
Edge Concept Events
She is an Eventpreneur and Trainer with a comprehensive National and Global experience in the field of Events since more than 15 years. An excellent Peoples’ person she has always added value to the stream of her work plans by effortlessly managing Clients and Team Partners. A core Marketing Professional with a tenacity to Comprehend, Produce and Present.
